Hyun Bin, Kim Hyun Joong, Jang Geun Suk, Kim Sarang, 2PM for Lotte Duty Free

Hyun Bin and Kim Sarang of last year’s sensational drama Secret Garden as well as Kim Hyun Joong, Jang Geun Suk, and 2PM have been named as Lotte Duty Free’s new models.

These stars will join the long list of celebrities who have previously been the face of Lotte Duty Free. Former models include Song Seung Hun, JYJ, Rain, and Choi Ji Woo.
While most brands hold two to three models, Lotte Duty-Free is unique in that it holds a whopping nine teams, with 16 models in total.

Director Kim Ju Nam of Lotte’s marketing team explained, “The reason we are signing on such mammoth stars is not simply for our sales. Lotte’s star marketing emphasizes the creation of new content. Our aim is to expand Korea’s tourism industry through enter’tour’ment marketing, a combination of the tourism industry and the entertainment industry.”

The new line of models will be singing the brand’s theme song, “So I’m Loving You.” Additionally, they will also be participating in a variety of different events such as fan meetings, star relays, and talk shows.
Source: Mumuy.com

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